888 Affiliates give marketing and promo support for gaming brands

In running a business, as in living life, we need all the help we can get since no one will ever have the monopoly of the smarts, skills or answers. It thus makes complete sense to concentrate your finite resources on the things that you do best and are core to your business, and ask the help of associates and experts in the other areas.

This makes for sound business practice, and is likely the logic behind the affiliates programs of online gaming sites. The core business of a gaming portal is to provide a high quality and extensive selection of games for the over all adventure and pleasure of its players. However, it also needs to make sure that it attracts enough players and clientele to sustain its operations. And this is where the marketing and advertising schemes may come in.

A good example for review is the 888 Affiliates program which provides the marketing and advertising support for several entertainment portals under the parent company, 888 Holdings Plc. (previously known as Casino-on-net), such as 888 Casino, 888 Sport, Reef Club Casino and Game On. This program was previously known as Uffiliates. The range of games available under this umbrella is as extensive as the brands in its portfolio, including casino games, poker, bingo and sports betting.

The 888 Affiliates program offers several advertising tools, such as banners, links, emails and newsletters. With its broad portfolio of brands, its members have access to extensive support. For languages alone, at least five are on offer, namely, English, Japanese, French, Spanish and German. The brand is recognized by enthusiasts all over the world, but unfortunately does not operate in the USA due to regulatory restrictions.

It offers a variety of for its members to earn commissions, including revenue share and a combination of revenue share and a Cost Per Action (CPA) plan. Members stand to earn anywhere from 20% to 40 % of the net income realized by the gaming site from all the referred players. The Cost Per Action commission (or, the one-time payment for a new, qualified active player) may be anywhere from $55 to $100. Some plans may be a combination of these two commission schemes. A sub-affiliate program is also in place, earning the sub-affiliate 4% to 5% in commissions. Payments are done via the traditional bank transfer or the electronic wallet Skrill.

The 888 casinos are also being promoted by other affiliate brands.